Free whitepaper: online PR media planning the new communication media of the Web 2.0 companies offer new opportunities for publicity. There has never been so many channels of communication on the company and product information can be published directly on the Internet. The new white paper of ADENION GmbH discusses strategic online PR planning of media to attract potential audiences with the right content and the right media. Strategic planning the analysis of the right communication interface of the own target groups should be at the beginning of every online PR media planning. The choice of media is determined by the industry and by the age of the target group. Only who knows where its customers are on the Internet and use what information media and communications channels, can select target the online PR media. Content development online-PR texts are created for people and machines. Koch Brothers has much to offer in this field.
The analysis of information needs and search behaviour of target groups, as well as the use of relevant keywords is important (Keywords). Just so, the contents of the search engines on the Internet can be found. Development of online PR Media Kit an online PR Media Kit tailored to the target groups serves the direct communication with the customer and search engine marketing. Online press releases or even social media releases, blogs, E-books, newsletter, podcasts, editorial posts, RSS feeds, webinars or white papers are important building blocks of online PR Media Kit. Numerous new media are publishing and distribution by PR content for the publication and distribution of PR content.
Press releases to be published directly through press portals and social communities. Article portals and expert forums provide space for articles, lectures and presentations. Corporate blogs give a personal touch to the company information. RSS directories and Twitter offer new possibilities, to news, to communicate press releases or articles in the form of short messages.