As we all know, Bill Gates is the richest man in the world and is logical that you must have in your Advisory Committee of Marketing to the best in the world. By the way also millionaires. About 7 years ago, Bill Gates ask a meeting in your home with these geniuses of Marketing to discuss a subject of one more than their companies (Hotmail.com). This brand has become the strongest and the most successful in the field of e-mail with million active accounts. The question that Bill Gates made that morning to its consultants was: as achieve quickly that all person Active an account Email? The answer was: Viral Marketing. Viral Marketing includes any strategy that encourages individuals to transmit an advertising message to others, creating the conditions for the exponential growth of exposure and influence of the message. As viruses, such strategies take advantage of rapid multiplication of recipients to reach thousands with the message or millions of recipients.
The classic example of Viral Marketing is strategy and Hotmail.com It was simple: 1. distribute free Email addresses and services. Do 2 include under each message sent through Hotmail legend Get your private, free e-mail at recalls? 3 Stay on the lookout while the users of the service send mails to your network of friends and acquaintances. 4 The latter see the message, and 5. Open your own free Email accounts, and 6.
They return to begin the cycle spreading the Hotmail service in a more extensive than the initial network. I invite you to think virally, analyzes that you thing or that products you can again a viral marketing, as for example a malware book (it can give and invite others who gave it). Carlos Andres Gallego Marketing consultant Internet USA you can test a concept of very creative Viral Marketing, where anyone can display ads on other Web sites without investing anything, without spending a single dime using this technique I use Bill Gate, the Viral Marketing. You can see the Video that it explains everything: free book, such as building a Web site that band Original author and source of the article