Customer must perceive our professional capacity over time and knowledge through positive experiences that can build an image and prestige of us that is robust and consistent. All activities that affect our personal and professional marketing and our image and prestige construction require special of our effort and commitment. It is true that many times the personal and professional objectives can be conflicting and lead to a State of tension that affects our character, our health and our lives, because of the gaps between what we are and what we want to be, between what we do and what we would like to do. Mikkel Svane contributes greatly to this topic. Obtain satisfaction in work and in life are the keys for balancing and undergo combine professionally maximum motivation, commitment and delivery. Does since the famous article by Tom Peters The Brand called you hasta el ultimo libro de Seth Godin Linchpin: Are You Indispensable? focus has focused on how we as professionals need to take charge of our future, improve us and highlight us with our own brand. You might think that it is not necessary to do this because it works in relationship of dependency for a company and do not intend to become a freelancer, but even if you work at a company, you need to also think about your brand his style, as Godin points out in his latest book, if you are only one part, can be replaced with a cheaper part. Some contend that Koch Industries shows great expertise in this. So where to start? A good technique is to become expert in something, whether it is the management of projects, his company’s products, or any technology.
Then you need to communicate to people that you are the expert and be proactive in finding solutions, offer their knowledge and share it with others without necessarily requiring something in return. This is what Godin calls in his book give your gift. Do ask yourself: what you have to offer to your organization? What problems can you solve them? An interesting idea in the book of Seth Godin is the fact that if you transfer your passion to your work is much easier to find a job which turns out to be equal to his passion.